Email marketing
Email marketing is the beating heart of the majority of businesses, and the reasons are obvious, all of us spend a lot of time reading email on a daily basis. In the last years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (gmail, yahoo…) block Email Service Providers (ESPs)… and then ESPs are forced to block clients.

The rule is simple, email service providers (Gmail, yahoo, hotmail…) don’t care about your opt-in methodology or your intention, they simply assume you’re a spammer.

Platform like Mailchimp have implemented intelligence on email addresses in a system called Omnivore. With Omnivore, Mailchimp sent 50,000 warnings and shut down 45,905 malicious accounts in 2011 alone. They may promote the fact that those accounts were malicious… I’d argue that many of them were simply companies sending to their lists and not using best practices.

According to Jupiter Research, more than 20 % of email registrations contain typos, syntax, domain and other errors. Doing something as simple as sending to an old list where a specific threshold of email addresses bounce can set off their threshold. That’s not malicious. Not to mention bots out there pushing SPAM trap email addresses through systems every day to try and catch you. The irony, in our opinion, as it becomes more technical everyday, it’s easier for a SPAMMER to get email into your inbox than the average company sending a good message.

As a digital marketer, you understand that the quality of your email list is vital to your business. Up to 30% of users signing up to your business through online registration forms can be bad email addresses. which is huge, and at this rate, the majority of ESP will kick you off.

Email Service Providers aren’t too honest about their deliverability rates, either. Often, they’ll tout a 99% inbox rating but the small print states that it’s after a few email sends. Well, the first sends capture the invalid email addresses! The average inbox rate for a Sender Score of 91 or greater is 88%. Having 1% of your list bad can drop your inbox percentage by over 10%!

Many companies are working hard to collect email addresses, and then they struggle to deliver their newsletter, as we created Fideljet, from the beginning, one of the problem to solve is to provide a platform where those companies can verify their email list before they can send their email campaign. A great majority of our clients are coming from platform such as mailchimp, campaignmonitor or sendinblue because their account has been suspended the day they need it the most, the send day.

As you start with Fideljet, the process will be to verify every list you import before you can press the send button, this will protect your sender identity, Fideljet reputation and this will help you to getting caught up in this mess.

the use of this service will improve the percentage of emails that make it to the inbox, reduce your risk of being blocked by the Internet Service Providers, and reduce the risk of getting your account been suspended… it worth the investment if you’ve got an old list or collaborating on one.